Your Home Marketing Plan

When you list your home with us at Sullivan Brownell Partners at Washington Fine Properties, we will create a custom marketing plan for your property. The first step is use our expertise to set a selling price for your home that will bring buyers and achieve the best result for you. Next, we will capture your home at its best with HDR photography, 3D models, video and floor plans. Then we utilize printed materials, advertising and digital placements on websites and social media to present your home to the market.

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Comparative Market Analysis

WFP Agents use the latest market analysis tools to accurately and competitively price your home with real-time data. This ensures you have an edge in securing your maximum offer no matter the market condition.

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Independent Agent Price Estimates

Washington Fine Properties is recognized worldwide as a leader in the Capital Region’s residential real estate market. When working with a WFP Agent, you not only get access to their unrivaled real estate experience, but access to an entire network of WFP agents—unparalleled in their knowledge of the Region’s neighborhoods and the market as it moves.

Exquisite Photography

Photos of your home are the foundation of our marketing efforts. Photography affects everything—property websites, virtual tours, print materials, advertising and websites. We work with the best photographers in the area who utilize Fusion, Aerial and Night photography to showcase your home.

Property Videos

Showcase your property with a professionally crafted video that highlights its unique features and charm. WFPā€™s featured videos combine stunning visuals with expert commentary, providing potential buyers with an immersive and compelling view of your home, driving interest and offers.

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3D Technology - Matterport

This game-changing technology puts buyers inside our listings- any time, anywhere. A special camera rotating 360 degrees is placed in multiple locations in every room in the home. The image data is then uploaded to a cloud server and in less than 24 hours, a captivating 3D model of the entire home is ready for viewing. We then embed this model directly into all Virtual Tours and Property Websites.

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Floor Plans

Professionally drawn floor plans show your home at its best.

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Brochures &
Direct Mail

Leverage WFP’s cutting-edge market analysis tools and unmatched local expertise. Our targeted brochures and direct mail campaigns ensure your home is competitively priced and reaches the right buyers, maximizing your offers in any market condition.

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Social Media &
Print Advertising

We energetically promote your property on social media, featuring it on both Sullivan Brownell Partners and Washington Fine Properties' Instagram and Facebook accounts as well as on other popular real estate platforms.

Even in this digital age, print advertising is still important and forms an integral part of our comprehensive marketing strategy. We advertise locally in magazines, major news publications, and small neighborhood papers, and nationally in publications such as The Wall Street Journal.

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Online Property Website

Experience the power of real-time market data and expert insights with WFP’s online property website. Our advanced tools and extensive network provide accurate pricing and strategic exposure, ensuring your home stands out and attracts top offers in any market.

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Emailed I-flyers

We send out multiple property marketing emails to our database of buyers and local Real Estate Agents.

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Company Overview

Washington Fine Properties is the premier real estate firm in the Nation’s Capital region. Our Sullivan Brownell Partners team at WFP offers listings in all price ranges, coupled with seasoned real estate professionals and unparalleled service. When listing your property with us, we have a proven track record focusing on 1) Pricing; 2) Preparation; 3) Presentation; 4) Promotion; and 5) Performance (the “Five P’s”) as we customize a strategy specifically tailored to you and your property.

Work With Us

Discover the world's most exclusive properties with the help of our established agents. With years of industry experience and an unmatched commitment to service, we're here to help you find your dream home.

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